Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

What's the role?

The Social Media and Content Manager, UK coordinates content creation and implementation across Etsy’s UK market. This role is responsible for developing locally vibrant content strategies that distinctly represent this market while ensuring all content and creative represents Etsy’s global social media strategy, brand voice and values. This person identifies key opportunities and social tactics to grow and scale Etsy’s local social following in the UK market to increase awareness of Etsy and deepen buyer and seller connection with the Etsy brand.
 

This is a full-time position reporting to the Senior Manager, Core Channels and Campaigns. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 
 

For this role, we are considering candidates based in the United Kingdom.

Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our Flex and Office-based work modes and workplace safety policies here.
 

What’s this team like at Etsy?

The Organic Social Media Team creates content and strategies for Etsy’s owned social channels. Part of the larger Brand Marketing team, we are focused on driving engagement with compelling, best-in-class content and high-impact storytelling. We play a key role in crafting in-house original, social-native content and fueling brand love where buyers scroll.
 

What does the day-to-day look like?
 

• Develop content and creative across Etsy UK’s Meta (Instagram and Facebook) accounts including content creation, UGC sourcing, video editing, and copywriting, ensuring content represents Etsy’s social brand voice tone and visual identity.
• Adapt global campaigns and content to our international markets, ensuring execution is aligned with Etsy’s brand strategy, voice and tone.
• Define local UK market-specific social strategies informed by local audiences and the lifecycle of the marketplace in Etsy’s core markets.
• Draw insights, analyze, and report on social media metrics on a weekly, monthly and quarterly basis, synthesizing key wins and opportunities for marketing leadership.
• Run paid media campaigns for Meta channels.
• Work closely with sellers and creators to give guidance on imagery and video to ensure social media partnerships are developed to be in keeping with our social standards and campaign goals.
• Collaborate with the social video production team on video concepts, providing feedback on video edits aligned with the evolving social landscape and trends.
• Stay on top of the ever-evolving digital marketing landscape, from user & platform trends, to industry news to emerging features and technology.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
 

Qualities that will help you thrive in this role are:
 

• 4+ years of shown success in bringing in substantial organic engagement across multiple social platforms, running social channels for brands, as well as in content creation and execution.
• Deep knowledge of the UK and European markets.
• Basic video editing skills including concepting, filming, and editing.
• An in-depth familiarity with Meta platforms (Instagram and Facebook) and their evolving usage and features.
• Accustomed to writing brand copy in a marketing and social media environment, with the ability to appropriately include social media vernacular.
• A strong aesthetic sense and keen on art direction and photography, familiarity with Adobe creative programs and Canva a plus.
• Critical thinking and fresh, innovative ideas for campaigns and content that achieve marketing goals.
• Ability to analyze performance and pivot plans as needed, optimizing content to succeed in a dynamic social media landscape.
• Natural collaborator, capable of instinctively building mutually beneficial relationships with colleagues.
• Proficient in creating paid campaigns and analyzing data to optimize performance.

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.