Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What's the Role?
At Etsy, we’re building the future of human-powered commerce. We bring together people from around the world, helping bring joy to the everyday for our buyers while supporting millions of independent small businesses in the process. As a marketplace with over 100 million product listings from almost every country in the world, Etsy is the only place where buyers can truly find anything they are looking for!

The Growth group is focused on getting more buyers to experience the joy of shopping on Etsy more often. We work across surfaces on Etsy to identify the highest impact opportunities for our buyers and sellers, partner closely with both the Marketing and the broader Product organization, and operate with an emphasis on rapid learning and iteration.

As the Director of Product on the Buyer Frequency initiative, you will lead efforts to inspire Etsy buyers to return and shop more often. You’ll manage a dynamic and evolving portfolio, partnering closely with Marketing and Product leaders, with a focus on:

• Expanding and evolving our Loyalty portfolio, including Etsy Insider (our paid Loyalty  program, currently in beta).

• Unlocking the full potential of our Favorites flywheel.

• Scaling our promotions, offers, and incentives platform.

• Deepening engagement by encouraging behaviors that build lifetime value.

This is a full-time position reporting to the VP of Product, Growth. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.  

For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub or in the San Francisco Bay Area may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here.

What does the day-to-day look like?

• Partner closely with Engineering, Product Design, Data Science, Research, and Marketing to develop, communicate, and gain alignment on a group-level product strategy that drives towards tangible business outcomes.

• Drive the product strategy for our Buyer Frequency initiative by setting a clear vision, defining meaningful goals, and identifying the biggest opportunities based on a deep understanding of Etsy’s user needs.

• Build and maintain long-term product roadmaps aligned with Etsy’s broader Product and Marketing strategies.

• Foster a culture of rapid experimentation, learning through testing, and customer-centered innovation.

• Define and clearly articulate guidelines, principles, expectations, goals, and success metrics for Product Managers and their teams.

• Champion risk-taking, learning, and innovation, while always protecting the buyer experience and the business.

• Recruit and grow an exceptional product team, focusing on individual development, inclusion, and career progression.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• 7+ years of experience leading business and product initiatives in high velocity tech companies with at least 3 years of management and leadership experience.

• Strong record of using data-driven decision-making to increase customer frequency and retention, balanced by sharp intuition when data is incomplete.

• Experience leading and developing teams of high functioning, growth minded Product Managers. You are passionate about team development and growth, aspire to excellence, and lead by example.

• Natural collaborator that understands how to share a vision and drive cross-functional alignment and work effectively in a matrixed organization structure. Track record of building positive relationships with people and teams across a broad organization, including Marketing, Engineering, Design, Analytics, and Research.

• An inspirational and clear communication style that embodies our guiding principles of leading with optimism and embracing differences.

• A passionate member of the Etsy community and someone who believes in Etsy’s vision, mission and values.

• Experience working in e-commerce, retail, two-sided marketplaces or growth teams is a plus.

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
 
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.