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Growth Marketing Program Manager

  • Hybrid
  • New York
  • Full-time

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$111,000.00 - $145,000.00

What the role is:

As a Program Manager, Listing Feeds, you’ll play a key role in driving operational efficiency for work related to Etsy’s product catalog. You’ll sit at the intersection of Marketing, Engineering, Analytics, External Agencies and Channel Partners to ensure we promote the best of Etsy’s inventory across shopping engines, marketplaces and social commerce channels.

Etsy’s product listing feeds power all off site product ads, by providing robust and accurate information for hundreds of millions of Etsy listings to external partners. This role will plan, coordinate and track progress of key work streams to improve the transparency and engagement of feed based marketing efforts. 

These programs are large-scale, cross-functional and foundational to the organization’s success in accomplishing growth and efficiency goals. Be prepared to be in the middle of the action and make a real impact in your work.

This is a full-time position reporting to the Senior Manager of Growth Marketing Strategy & Operations. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our  work modes and workplace safety policies here.

What’s this team like at Etsy?

Our team is part of the larger Growth Marketing function within the Marketing org, dedicated to operational excellence. We support the people responsible for key initiatives by defining strategic priorities, managing project plans, promoting effective communication and decision making.

Simply said, our job is to help others perform their best!

What the day-to-day looks like:

  • Build, maintain and track progress of multiple project plans, ensuring initiatives are completed on time and meet expectations.

  • Facilitate transparent and effective collaboration to ensure teams are aligned on priorities, tradeoffs are known and decisions are made.

  • Own day-to-day cross-team communication by setting meeting agendas, recording key decisions with action items, and distributing meeting recaps to keep teams informed and on track.

  • Set bigger picture standards for collaboration and optimize information flows by creating RACIs, maintaining program calendars, organizing reference materials, developing monthly/quarterly status summaries and executive level read-outs

  • Follow up with relevant stakeholders to ensure deadlines are met, adjusted or flagged as potential blockers.

  • Collaborate with other departments across Etsy to stay aligned on key initiatives.

  • Build credibility and establish rapport with participants at multiple levels, from C-Suite to Product squads.

  • Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

  • 5+ years of relevant work experience in digital marketing, with familiarity of how product data feeds power Paid Search, Paid Social and Affiliate product listing ads

  • Bachelor degree or master degree in business, management, marketing, project management, engineering, or related field.

  • Prior experience managing large projects involving cross-functional participants, multiple dependencies, and aggressive timelines.

  • Exceptional attention to detail ensuring work is accurate, and that nuanced details are not overlooked

  • Strong business savvy to successfully navigate ambiguous and complex situations, with varying opinions, to drive decision makers to agreed solutions with clear outcomes

  • Excellent verbal and written communicator, able to distill complex ideas into clear guidance and communications across cross-functional teams with a wide range of technical and marketing experience 

  • A passion for continuous learning and staying updated on industry trends and the latest marketing operations methodologies.​

  • Highly proficient in Google Workspace tools (Gmail, Google Docs, Sheets, Slides), Microsoft Office suite (Outlook, Word, Excel, Powerpoint) and Slack messaging application

  • Bonus: Experience tracking projects and creating workflows using project management software like Monday.com, Jira, Wrike, Workfront, Smartsheets, Asana, Airtable, Basecamp, Trello

Additional Information

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

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