Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?

As an App Store Optimization (ASO) Specialist, you will play a key role in improving our mobile app’s ranking and conversion rates. By using data-driven insights and creative techniques, you’ll optimize Etsy’s app store presence to boost organic downloads. If you have a deep understanding of ASO methodologies and a passion for mobile app marketing, we’d love to hear from you.

This is a full-time position reporting to the Director, Global Media Investment & Platforms. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

Our Data, Enablement, and Platforms team at Etsy is dedicated to preparing the company for the future by working on high-impact, cross-functional projects. Team members excel in navigating ambiguity, inspiring change, and seeing opportunities to innovate in a fast-paced environment.

What does the day-to-day look like?

• Perform keyword research to identify high-impact keywords for app titles, descriptions, and metadata.

• Optimize listings (Google Play Store, Apple App Store) with relevant keywords and compelling content.

• Collaborate with design and marketing teams to build and test app store visuals, including icons, screenshots, and promotional graphics.

• Analyze the performance of creative assets and make data-driven recommendations for improvements.

• Lead all aspects of and analyze app store performance metrics, including rankings, downloads, and user reviews.

• Generate regular reports on ASO performance and provide actionable insights to improve results.

• Work closely with product and UX/UI teams to improve listings and ensure alignment with user expectations.

• Implement A/B testing strategies to optimize app store listing elements and drive higher conversion rates.

• Stay on top of the latest ASO trends, industry news, and app store algorithm changes.

• Continuously test and adapt strategies to maintain a leadership position in the app store ecosystem.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• Experience in ASO or a similar role, with a track record of successful App Store campaigns.

• Understanding of app store algorithms, ranking factors, and keyword optimization techniques.

• Proficiency in ASO tools and analytics platforms (e.g., App Annie, Sensor Tower, Mobile Action).

• Excellent analytical skills and experience with data-driven decision-making.

• Creative problem solver who will develop engaging app store content and visuals.

• Strong communication and partnership skills, with the ability to work efficiently across teams.

• Familiarity with SEO, SEM, and general digital marketing practices is a plus.

Additional Information

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.