Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?
 

We're looking for a strategic and meticulous Senior Manager, Retention and Engagement Marketing to lead our Operations & Insights team. This team is responsible for the critical operations and infrastructure that power our marketing campaigns across email, push notifications, and emerging direct channels like SMS and direct mail.

This individual will lead a team dedicated to flawless campaign execution for Etsy buyers and sellers. They'll ensure operational excellence, technical scalability, and high performance across all marketing platforms, particularly Braze. Ultimately, they'll drive process innovation, data integrity, and campaign tooling, enabling our team to move with speed, responsibility, and confidence.

This is a full-time position reporting to the Senior Director, Retention Marketing. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our  work modes and workplace safety policies here.

What’s this team like at Etsy?

The Retention & Engagement Marketing (REM) team is a highly cross-functional group that brings together marketers, analysts, engineers, and product partners to deliver campaigns that help Etsy’s buyers and sellers find what they love. We are thoughtful about who we message, when, and why. Our team is driven by data, experimentation, and a deep understanding of our audiences.

What does the day-to-day look like?

• Lead and develop a high-performing marketing operations team which owns campaign setup, QA, deployment, and performance monitoring across REM channels

• Own operational workflows and systems that ensure efficient campaign delivery, technical scalability, and data integrity across buyer and seller messaging

• Collaborate with engineering, product, and platform partners to develop creative technical solutions and implement new Braze capabilities—including dynamic content, advanced personalization, and modular email templates

• Standardize and evolve the team’s use of tools like Jira and Monday to streamline intake, prioritization, QA, and launch tracking

• Design and maintain channel health dashboards and alerting systems to monitor deliverability, integration integrity, and Braze performance

• Partner with analytics and data science to define campaign performance benchmarks, build Looker dashboards, and enable consistent measurement across initiatives

• Support planning by owning REM’s core operational KPIs and identifying areas to increase efficiency and impact

• Lead exploration of new channel capabilities, including standing up operational and measurement frameworks for SMS, direct mail, and other emerging formats

• Serve as the team’s Braze expert, staying up to date with new features and helping the team unlock the platform’s full potential

• Contribute to a culture of continuous improvement, agility, and collaboration across the broader CRM and Marketing organization

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role:

• 8+ years of experience in CRM, marketing operations, or marketing technology, with at least 3 years in a people management role

• Deep familiarity with Braze, including regular usage of advanced platform tools like Connected Content, Content Blocks, Canvas, and Segment integrations

• Strong background in marketing operations, with demonstrated success building systems, processes, and tooling to improve campaign execution at scale

• Experience setting up and maintaining dashboards, KPIs, and monitoring systems related to campaign health and channel performance

• Passion for operational rigor and data quality, with experience implementing tracking workflows through platforms like Jira or Monday

• Excellent project management skills with a proven ability to collaborate cross-functionally and influence peers

• A thoughtful people leader who values coaching, mentorship, and developing others to grow in their roles

• Comfortable navigating technical conversations and partnering with platform developers, data engineers, and product managers

• Strong communicator with a bias for action and problem-solving

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
 
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.