Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?

Etsy is looking for a Consumer Communications Manager to support earned media efforts in the US. This role will focus on building brand awareness through compelling consumer narratives, supporting seasonal and evergreen campaigns, and elevating seller stories—keeping Etsy top of mind for shoppers. Working closely with our external PR agency and cross-functional teams, you’ll help ensure that Etsy shows up in a thoughtful, timely, and authentic way across consumer and lifestyle media to drive high-impact press coverage while uncovering new storytelling opportunities.
 

This is a full-time position reporting to the Director of Consumer Communications. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies
here.

What’s this team like at Etsy?

The Consumer Comms team drives global relevance through a steady drumbeat of organic coverage that strengthens Etsy’s positioning as the go-to destination for original, special items from sellers around the world. We play a key role in crafting Etsy’s brand perception and fueling brand love by showcasing what makes our company special, amplifying major initiatives, telling seller stories, and crafting buzz-worthy campaigns that resonate with media and inspire buyers. Partnering with both internal partners and external PR agencies, we execute high-impact storytelling that makes Etsy unmissable in the media.
 

What does the day-to-day look like?

• Support US consumer PR efforts, helping to craft and implement campaigns that drive lifestyle, trend, and cultural coverage for Etsy.

• Play a key role in media relations—building and maintaining positive relationships with journalists, identifying pitching opportunities, and partnering with our agency to drive consistent, high-impact coverage.

• Plan, lead, and execute consumer press events around key campaigns, enhancing coverage and strengthening our media relationships.

• Build and scale our seller storytelling program by identifying compelling seller stories, packaging narratives, and proactively pitching them to media across verticals.

• Balance proactive and reactive storytelling, driving strategic campaigns while staying nimble and jumping on culturally-relevant, buzz moments that make sense for the brand.

• Work cross-functionally with Marketing, Social, and Brand teams, as well as the broader Consumer Comms team, to amplify campaigns and find new storytelling opportunities.

• Share and amplify media coverage internally, keeping key leaders and partners updated with regular reporting on media moments, campaign impact, and press results.

• Source and vet sellers and products for localized media outreach.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• 5+ years of experience in consumer PR/communications

• Lives and breathes culture—you’re tapped into what’s new and emerging, always thinking about how Etsy can be part of the conversation.

• A creative storyteller who craft compelling narratives, pitch them effectively, and secure impactful coverage.

• Brings strong media relationships and knows how to tailor stories that resonate with the right reporters

• A self-starter who thrives in a fast paced environment, balancing multiple priorities without missing a beat.

• Leads with optimism and a “can do” attitude.

• Nimble and scrappy—you’re resourceful, adaptable, and willing to roll up your sleeves to get things done.

• Highly organized, with the ability to manage multiple projects seamlessly.

• Strong writing, verbal communication, and media pitching skills.

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
 
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.